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MARKETING TIPS FOR YOUR CHRISTMAS AND NEW YEAR CAMPAIGNS

Marketing Tips
It’s the season of twinkling lights, Santa’s gifts, jingling bells and endless New Year resolutions. Christmas and New Year’s Eve are soon to knock on our doors. And with the pandemic worries long gone, people are in high spirits and ready to celebrate like never before. Brands, listen up! It's time ...

THE RISE OF ‘ NO SHOOT ‘ VIDEOS

No shoot videos
Increasing screen time during the pandemic has led to consumers being online all the time. A study conducted by CMR noted there has been a 55% increase in time spent on social media. This has given rise to the latest version of “window-shopping” - shopping from the window of your ...

PERFORMANCE ADS THAT PERFORM

Digital Marketing, Marketing Tips
Importance of Performance Marketing “Be where your customers are” goes the oft-repeated saying. And so, it didn’t come as much of a surprise when most advertising campaigns shifted online during Covid-19 stricken 2020.  Livemint reports, digital advertising is expected to touch ₹22,300 crore in FY21 - overtaking TV ads. Advertising online is different ...

BENEFITS OF HAVING BRANDED GIF’S ON INSTAGRAM

Uncategorized
Instagram Stories GIFs may be the hottest new marketing trend, but did you know that you can have your own Instagram Stories GIFs for your business? It’s no wonder businesses have been so quick to jump on the GIF bandwagon — they’re the perfect way to add a bit of personality ...

7 REASONS WHY YOUR WEBSITE NEEDS SEO FRIENDLY BLOGS

Digital Marketing
The 21st-century consumer relies on digital media to satisfy their needs and wants. While the COVID-19 pandemic only accelerated digital growth, digitalization had already taken root. Brands are now working towards creating an impactful online presence by coming up with their websites.  Since reliance on search engines is increasing, SEO is ...

MARKETING LESSONS WE NEED TO CARRY FORWARD FROM 2020

Marketing Tips
2020 was a year of unpleasant surprises and with the dropping sales and limited resources, marketers were forced to be creative. Here are some of our favourite marketing strategies that we will be carrying into the new year: Physical to digital: Brands were suddenly forced to go digital during the pandemic in ...
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