Instagram Stories GIFs may be the hottest new marketing trend, but did you know that you can have your own Instagram Stories GIFs for your business?

It’s no wonder businesses have been so quick to jump on the GIF bandwagon — they’re the perfect way to add a bit of personality to your stories, not to mention they can increase brand awareness and help drive more engagement on your account!

1.  A TOOL FOR YOUR MARKETING TEAM.

Having your own stickers gives your marketing team a way to create branded content on the fly. Any story can be accented with branded elements directly in the instagram app.

2. STICKERS CAN BE USED BY YOUR AUDIENCE.

Making stickers available to your audience gives them the opportunity to be brand ambassadors with little effort on their part.

3. TRACKABLE RESULTS.

There are trackable tools for brands to track impressions on each sticker. This helps you understand what content is most interesting to your audience and how often your stickers are being seen.

4. SHOWCASE YOUR BRAND’S PERSONALITY AND CREATIVITY.

Adding GIFs in your social media campaigns shows that your brand has a personality and that you are a business focused on delivering positive experiences for your audience. It also adds a human element to your brand to show that you’re not just a corporate robot.

5. TO TELL A STORY OR EXPLAIN A PROCESS.

Since GIFs are easy to consume, this makes them quite an attractive option for brands to tell stories more effectively.

6. INCREASE BRAND VISIBILITY.

The more your insta-story GIFs are used, the more your brand is seen. Increase brand recall and visibility both with fun relatable GIFs in insta-stories!