Archive

HOW TO BUILD A BUYER PERSONA

Have you played any of The Sims games? Or any other video game that involves creating your main character from scratch? Building a buyer persona is a lot like that, but more in depth about the character’s psychology & lifestyle. It makes any product or brand’s marketing a whole lot ...

LINKEDIN AUDIO EVENTS: A FORMAL CLUBHOUSE?

Looking for a space like Clubhouse but a little more… professional? Get ready for LinkedIn’s own voice chat rooms (read: audio conference spaces) with speakers and participating guests. LinkedIn Audio Events is the social media platform’s new virtual events feature, currently in beta testing. The events will be like podcasts ...

WHAT ARE NFTS?

NFTs aka Non-Fungible Tokens. Are they worth the hype or just another fad to stay away from? Well depends on whom you ask. Some are using it as a means to collect genuine artwork and make a living, others don’t want to get into the complexity of it all. Is ...

EVERYTHING YOU NEED TO KNOW ABOUT THE METAVERSE

A network of 3D virtual worlds that is very similar to the real world? That's so meta! It’s also called the metaverse. The term metaverse is thrown around in all conversations today and to most it is a foreign new concept just like the internet was in the 1970s. Understating the ...

THE TOP 5 DESIGN TRENDS FOR 2022

Trends. You can love them or defy them.  2021 saw a ton of trends coming into the limelight. According to Creatopy, 54 % of adverts were animated. More than 70 % of ad designs did not use templates and were made from scratch. 92. 22 % of adverts had original brand ...

2022 MARKETING TRENDS TO BOOST YOUR SALES

We want you to kickstart this year with a bang and for that you need a banging marketing plan! Fret not, we’re here to help you out.  We’re rounding up the most important marketing tips for 2022 to make sure your marketing funnel is overflowing with leads and conversions. Firstly, know this. How ...