Archive

LINKEDIN AUDIO EVENTS: A FORMAL CLUBHOUSE?

Looking for a space like Clubhouse but a little more… professional? Get ready for LinkedIn’s own voice chat rooms (read: audio conference spaces) with speakers and participating guests. LinkedIn Audio Events is the social media platform’s new virtual events feature, currently in beta testing. The events will be like podcasts ...

WHAT ARE NFTS?

NFTs aka Non-Fungible Tokens. Are they worth the hype or just another fad to stay away from? Well depends on whom you ask. Some are using it as a means to collect genuine artwork and make a living, others don’t want to get into the complexity of it all. Is ...

EVERYTHING YOU NEED TO KNOW ABOUT THE METAVERSE

A network of 3D virtual worlds that is very similar to the real world? That's so meta! It’s also called the metaverse. The term metaverse is thrown around in all conversations today and to most it is a foreign new concept just like the internet was in the 1970s. Understating the ...

THE TOP 5 DESIGN TRENDS FOR 2022

Trends. You can love them or defy them.  2021 saw a ton of trends coming into the limelight. According to Creatopy, 54 % of adverts were animated. More than 70 % of ad designs did not use templates and were made from scratch. 92. 22 % of adverts had original brand ...

2022 MARKETING TRENDS TO BOOST YOUR SALES

We want you to kickstart this year with a bang and for that you need a banging marketing plan! Fret not, we’re here to help you out.  We’re rounding up the most important marketing tips for 2022 to make sure your marketing funnel is overflowing with leads and conversions. Firstly, know this. How ...

MARKETING TIPS FOR YOUR CHRISTMAS AND NEW YEAR CAMPAIGNS

It’s the season of twinkling lights, Santa’s gifts, jingle bells and endless new year resolutions. Christmas and new years eve are soon to knock on our doors. As we adjust into the new post pandemic world, we are seeing a lot of changes. Zoom calls are becoming meetings, schools, colleges, ...

THE RISE OF ‘ NO SHOOT ‘ VIDEOS

Increasing screen time during the pandemic has led to consumers being online all the time. A study conducted by CMR noted there has been a 55% increase in time spent on social media. This has given rise to the latest version of “window-shopping” - shopping from the window of your ...

PERFORMANCE ADS THAT PERFORM

Importance of Performance Marketing “Be where your customers are” goes the oft-repeated saying. And so, it didn’t come as much of a surprise when most advertising campaigns shifted online during Covid-19 stricken 2020.  Livemint reports, digital advertising is expected to touch ₹22,300 crore in FY21 - overtaking TV ads. Advertising online is different ...