Archive

The Rise of ‘No-shoot’ Videos

Increasing screen time during the pandemic has led to consumers being online all the time. A study conducted by CMR noted there has been a 55% increase in time spent on social media. This has given rise to the latest version of “window-shopping” - shopping from the window of your ...

PERFORMANCE ADS THAT PERFORM

Importance of Performance Marketing “Be where your customers are” goes the oft-repeated saying. And so, it didn’t come as much of a surprise when most advertising campaigns shifted online during Covid-19 stricken 2020.  Livemint reports, digital advertising is expected to touch ₹22,300 crore in FY21 - overtaking TV ads. Advertising online is different ...

BENEFITS OF HAVING BRANDED GIF’S ON INSTAGRAM

Instagram Stories GIFs may be the hottest new marketing trend, but did you know that you can have your own Instagram Stories GIFs for your business? It’s no wonder businesses have been so quick to jump on the GIF bandwagon — they’re the perfect way to add a bit of personality ...

7 Reasons Why Your Website Needs SEO Friendly Blogs

The 21st-century consumer relies on digital media to satisfy their needs and wants. While the COVID-19 pandemic only accelerated digital growth, digitalization had already taken root. Brands are now working towards creating an impactful online presence by coming up with their websites.  Since reliance on search engines is increasing, SEO is ...

Marketing lessons we need to carry forward from 2020

2020 was a year of unpleasant surprises and with the dropping sales and limited resources, marketers were forced to be creative. Here are some of our favourite marketing strategies that we will be carrying into the new year: Physical to digital: Brands were suddenly forced to go digital during the pandemic in ...

Holiday Marketing Strategies 2020

Christmas can be a busy time for your business if you have the right holiday marketing strategies. If you haven’t developed your holiday strategy already, you need to start immediately.  Here are some of the best marketing ideas for this season: Launch a video marketing campaign: According to HubSpot, 54% of consumers want ...

Why your brand needs AR filters NOW!

What’s AR? Augmented Reality. It’s basically inserting a virtual object, landscape, scene into your actual physical reality creating an immersive experience for the user. With AR filters we can use mobile phones to add objects into a person’s world, transport them into a different place, change their face, appearance, give them make ...

Marketing tips for Diwali 2020

The most crucial season of the year for sales is upon us.  The pandemic has certainly hit most industries hard. We’ve seen many SME’s go into permanent lockdown this pandemic. And while it's been an unfortunate year for retail with consumers not stepping out and tightening their purse strings in light of ...