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PERFORMANCE ADS THAT PERFORM

Importance of Performance Marketing “Be where your customers are” goes the oft-repeated saying. And so, it didn’t come as much of a surprise when most advertising campaigns shifted online during Covid-19 stricken 2020.  Livemint reports, digital advertising is expected to touch ₹22,300 crore in FY21 - overtaking TV ads. Advertising online is different ...

Marketing lessons we need to carry forward from 2020

2020 was a year of unpleasant surprises and with the dropping sales and limited resources, marketers were forced to be creative. Here are some of our favourite marketing strategies that we will be carrying into the new year: Physical to digital: Brands were suddenly forced to go digital during the pandemic in ...

Holiday Marketing Strategies 2020

Christmas can be a busy time for your business if you have the right holiday marketing strategies. If you haven’t developed your holiday strategy already, you need to start immediately.  Here are some of the best marketing ideas for this season: Launch a video marketing campaign: According to HubSpot, 54% of consumers want ...

Marketing tips for Diwali 2020

The most crucial season of the year for sales is upon us.  The pandemic has certainly hit most industries hard. We’ve seen many SME’s go into permanent lockdown this pandemic. And while it's been an unfortunate year for retail with consumers not stepping out and tightening their purse strings in light of ...