MAKE THE MOST OF PINTEREST FOR BUSINESS
Your virtual pin board can also lead to big numbers on your sales board! Interested in growing your business with Pinterest? You’ve come to the right pin… sorry, place! It’s cool to use Pinterest like an online visual scrapbook. But if you aren’t using it as a marketing tool for your brand, you’re missing out on a whole world of opportunities that could easily help your brand grow.
- Pinterest has over 400 million global monthly users. That’s 800 million eyeballs worldwide!
- The global monthly users have been increasing by 30% year after year.
- More than 87% of Pinterest users have purchased a product they viewed on the platform. So you should have been marketing on the platform… well, yesterday!
Pinterest Marketing: Your Secret Weapon
Pinterest marketing is simply using Pinterest to market your brand or product, just like you do with other social media platforms. Using it for business can help you reach a lot of new potential brand loyalists. Because you know what sets Pinterest apart from other platforms? It’s intentful. Pinterest scrolling as opposed to other platforms isn’t mindless, it’s in fact mindful. People here are genuinely looking for inspiration, ideas and products they are interested in.
Terminology You Should Know
Social media has already made every boomer, millennial and gen Z familiar with terms like ‘like,’ ‘comment,’ ‘share’ and ‘follow.’ They’re used on Pinterest too. But so are some other terms, you need to know
Let’s add them to your social vocabulary:
Source: Post Planner
They’re the Pinterest equivalent of ‘posts’ on other social media sites.
It’s the term for Pinterest users, i.e. those who have a Pinterest account. Like Redditors, but a lot more… civil.
Repost, retweet, repin – same feature, different names. You use this feature to share another pinner’s pin with your followers.
- Promoted pins
They’re pins that serve as Pinterest ads, similar to sponsored posts on other social media sites. This is where Pinterest gets businessy!
- Rich pins
When used right, rich pins can make you rich! They automatically pull more information from your website to the pin. So they give additional information like product availability and updated pricing. Only business accounts can pin them, so you better create one ASAP (more on this ahead).
They’re digital bulletin boards used to save and group pins which are about similar themes or topics.
- Secret boards
They’re boards that are private and appear on your profile with a lock icon. And can be shared with select people you want to show them too. Unlike other boars these won’t be visible to anyone else who just views your profile.
- Group boards
They’re boards with multiple pinners sharing content in collaboration.
Steps to Use Pinterest for Business
Now let’s see what you need to do to tap into the full potential of Pinterest.
- Set up your business account
There are 2 ways to do this. You can either create a new account for your business or convert your profile into a business account.
The process to set it up either way is pretty standard. You’ll easily get it done. Make an attempt on the platform, you won’t fail.
- Complete your profile
An incomplete profile screams, “I don’t care.” And if you don’t give a damn, your audience won’t either. Do the following to make sure your profile is complete
- Upload your logo as the display picture.
- Add an interesting cover photo.
- Pick a suitable username
- Create a bio with keywords optimised for search.
- Add your location
- Add the link to your website.
- Claim your website
You need to do this to get access to Pinterest analytics for pins created from your content. They’re super useful to measure success.
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Just go to account settings and click on ‘Claim’ on the left menu.
Then click on the ‘Claim’ button on the ‘Websites’ row.
You’ll get a pop-up showing verification instructions. Download the HTML file.
Upload the file into the root directory of your website via FTP or CPanel. Then return to your Pinterest profile.
Type in your website URL (which should now have the HTML file in the root directory) to finish claiming it.
- Set up Pinterest rich pins
Like we said, rich pins are where the gold is at. They can include extra information like pricing, availability, product info, recipe info, article title and author. So if you’re selling a product, you can easily add its pricing info to the pin and make it simpler to purchase.
Rich pins also get a lot more engagement than standard pins, so activate them ASAP.
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To do so, just request access and add the specific markup code to your website or blog.
After uploading the necessary code to your website, go to the Rich Pin Validation Page, copy the URL of your content and paste it into the Rich Pin Validator. Then click on ‘Validate.’
Pinterest will notify you of approval in about a day.
- Create boards and start pinning
To create a board, go to your profile and click on the ‘+’ symbol on the right.
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Now you’re all set to start pinning, commenting, liking and repinning content!
Tips and Tricks to Market Better
- A strong content strategy
Don’t just drop links and pin images expecting the best results. Have a specific plan with monthly calendars of what content and images you need to put up to win over your audience. And track the metrics.
- Use different pin formats
You can add rich pins, video pins, carousel pins, collection pins, idea pins and ‘try on’ product pins with AR filters. And you should.
FYI: We at Pop Communications have mastered the art of making AR filters for brands.
- Optimise your pins for SEO
Pinterest is a search engine. So make sure your pins are easy to find in a search. Include keywords in your pin descriptions, on boards and in hashtags.
- Promote your profile
Make sure your followers on other social media platforms know you are on Pinterest by adding details in your bios. Link your Pinterest profile on your website and add Pinterest save buttons to your site.
- Think visual
Pinterest is a visual platform, just like Instagram. So you should produce high-quality, creative and engaging visual content to pin. Most Pinterest users browse it on mobile, so shoot and use vertical imagery with a 2:3 aspect ratio as much as possible.
Now you’re ready to be a master pinner! And you know you can pin us down to help your business soar, right?
If you’re looking to further discuss your interest in Pinterest or on growing your business using digital marketing, social media, brand building, paid media content or even website and logo design, we can help you Pop! Click on the link to check out all our services.
Send us an email or dial our phone number. And we’ll surprise you with a robust content strategy and of course, catchy content.
Email: [email protected] | Call: +91 9820354646
We’re always open to networking and making connections. Click here to follow us on LinkedIn. And happy Pinning!
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